It’s a rare case when a ride-hailing ad campaign targets drivers instead of passengers, but the timing is perfect. inDrive has just launched cashless payments in South Africa for the very first time. It seemed so far-fetched that people found it hard to believe the kind of thing you'd say would happen 'when pigs fly.'
Well, pigs actually flew, cashless
is officially live, and all that was left was to create an engaging video to tell drivers about the update, despite a very tight budget. Check out how it turned out
